Direct Commerce
Cultivate and Capture the All-Channel Customer
What do you get when you combine the rich heritage of Ecometry with the expertise and resources of RedPrairie? RedPrairie Direct Commerce: a complete, customer-centric order management system based on direct selling principles but optimized for today’s multi-channel environment.
RedPrairie’s Direct Commerce is a suite of business applications that enables you to develop, retain and manage customers from one centralized database. The highly scalable architecture, flexible marketing capabilities and comprehensive security features allow you to minimize errors, reduce order backlogs, easily scale for seasonality and handle just about any promotion.
So no matter what channel the customer wants to buy from—and which crazy promotional ideas marketing dreams up--you’ll retain pricing integrity, meet same day shipping promises, manage the volume, and exceed customer expectations.
High Volume? No Problem.
RedPrairie Direct Commerce helps process approximately a million orders daily for more than 250 cross-channel merchants, earning the Internet Retailer Top 500 and Multi-Channel Merchant Top 100. Companies such as Coach, Coldwater Creek and Nine West rely on us to optimize order activity and flex when sales peak during their busiest seasons.
RedPrairie Direct Commerce provides your business with the tools to thrive in today's economy:
Capture the customer's attention
Today, it’s hard to be heard above the noise. But Direct Commerce helps focus your marketing so that retailers can capture the customer's attention with robust campaign management tools, including:
- Item or customer discount promotions
- Shipping specials
- Shipping specials
- One-time-only offers
Increase customer loyalty
Recognize and reward customers with features that provide customer-specific loyalty programs, including:
- Integrated points
- Membership programs
- Optimized package inserts
- Intelligent customer follow-up programs
- Personalized messaging
Provide flexible shopping choices
All-channel customers demand personalized shopping experiences with many choices. Direct Commerce provides helps you provide unlimited shopping options with robust capabilities across all retail touch points, including web sites, Smartphones, social networks, and the contact center.
Protect Customer Data
Fraud is a fast-growing concern for today's shoppers, so show them you do everything possible to secure their private data. Direct Commerce helps retailers earn the trust of their customers with state-of-the-art and comprehensive payment and security tools, including full PCI/PA-DSS compliance, data encryption, and fraud prevention and detection capabilities.
Exceed expectations
It’s not surprising that shoppers reward loyalty to retailers who deliver positive shopping experiences. Direct Commerce's order management tools enable you to win over customers with every order, every time with:
- real-time inventory
- integrated receiving
- multiple fulfillment methods
- returns processing
IEUG User Group
The International Ecometry User Group (IEUG) is a formal independent organization that allows users of Ecometry products to draw on each other’s experience and knowledge while speaking to RedPrairie leadership with a constructive and unified voice. More