Promotion Management

You can get the sales lift you’re looking for
Is the translation of merchandizing strategy into store-level execution a limiting factor in achieving the sales lift you expect from your promotions? And with promotions becoming increasingly critical to retail performance, can you afford not to close this gap?

Execution = Strategy
The best merchandising strategies go for naught without timely, accurate execution in the stores

RedPrairie Promotion Management makes the translation of strategy into execution simple, visible and timely so you not only achieve desired lift, but also increase promotion funds, reduce labor costs and improve compliance with manufacturer agreements.

With Promotion Management, you can create and prioritize promotion plans, view their impact at the regional, local and store level, and make adjustments so promotion plans match the stores ability to execute. You can also push inventory to each site, suggest higher weekly orders to managers and recommend personnel levels.

At the store level, managers have visibility into promotion plans and priorities, and can schedule staff accordingly, as well as provide electronic feedback. Associates not only receive their assigned tasks, but also step by step instructions on how to execute them, such as how to set up and stock an endcap.

The promotion loop is closed by electronic, photographic confirmation of correct and timely completion of all promotion tasks. This enables accurate assessment of promotion results as well as continuous improvement in promotion effectiveness.

So by automating and facilitating the translation of merchandizing strategy into store level execution, you really can get the sales lift you’re looking for from your promotions.